Few can deny that social media represents the future of communications. The ever-growing range of social media platforms have given us an unprecedented level of connectivity and the ability to interact with people in real time and for zero cost in any part of the world.

In fact, the use of social media has become so widespread that the ‘social’ part of its title is now somewhat misleading, as the business world’s use of it is also increasing. In fact, from a marketing perspective, some of the most successful companies in recent years have been the ones who have embraced social media and become the loudest and clearest voices in the online world.

This is true for individuals as much as it is for companies. The challenge is now that everyone has a voice, it becomes even harder to get yours heard above the noise. Achieving this should be a top priority for anyone looking to become recognised as an expert in their field, enhance their brand and boost sales or personal employability as a result.

Thought leadership is the Holy Grail of what people are trying to achieve in social media. The idea being that by taking the time to share ideas and help others for no immediate financial benefit, an individual actually starts to become identified as not just an expert, but an innovator and one to watch with regard to the future of a particular discipline or profession.

Here are a few hints and tips to get started as a thought leader…

Make sure you have something useful to say. People will soon see through fluff and are likely to be far more impressed by what you actually say than simply how you say it.

If you want to get noticed, don’t shy away from controversial topics. There is no need to be deliberately provocative, but it pays to be bold with your ideas.

Be generous. Remember that the benefits here are long-term and not immediately obvious, so offer advice to newcomers in their own social media space and take the time to answer questions.

A successful combination of all these things can help you stand out as a genuine thought leader, boosting your brand and bringing in new business.